<![CDATA[The disruption brought by financial technology (FinTech) companies has placed immense pressure on the banking industry to transform its organizational culture in order to remain relevant and competitive. This study aims to identify effective cultural adaptation strategies in the face of a rapidly evolving digital financial ecosystem. Metods a systematic Literature Review (SLR) was conducted by analyzing peer-reviewed journals, banking institution reports, and management literature published within the last ten years. Data were analyzed qualitatively using a triangulation technique across diverse sources. Result eight key dimensions of cultural transformation were identified, encompassing structural shifts toward agile work models, data-driven decision-making, transparent communication, tolerance for innovative failure, user-centric service orientation, supportive leadership, open work environments, and innovation-based reward systems. Conclusion organizational culture transformation is a fundamental prerequisite for successful banking digitalization. Banks that can align local values with modern work practices and build collaborative ecosystems including partnerships with FinTech companies will sustain a lasting competitive advantage in the digital financial era]]>
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