<![CDATA[Micro, small, and medium-sized enterprises in Sukawargi Village face two challenges: a lack of product innovation based on local potential and a lack of utilization of digital marketing, which limits market access. These conditions reduce the market value of agricultural products such as tomatoes during harvest. Enhancing the capacity and economic self-reliance of business owners through product innovation and digital literacy is the objective of this community service initiative. A participatory approach was used to organize a workshop consisting of three phases: preparation, implementation, and post-activity. Training on packaging design and marketing via social media, as well as instructions on how to make high-value tomato sauce, were part of the solutions implemented. As a result, 80% of participants were able to create and manage social media accounts for their businesses, and they successfully developed new processed products. Conventional mindsets have been transformed by this program toward innovative and technology-responsive entrepreneurship. This opens opportunities to increase income and expand market reach]]>
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