<![CDATA[This study aims to analyze the integration of digital marketing as a managerial strategy in strengthening institutional branding at Madrasah Ibtidaiyah Nurul Mun’im. A qualitative descriptive approach was employed through interviews, observations, and documentation involving public relations teams, teachers, students, and parents. The findings reveal that the utilization of digital platforms such as Instagram, YouTube, TikTok, Facebook, and WhatsApp has formed a structured, consistent, and participatory communication ecosystem. The “one day, one upload” strategy enhances institutional visibility while shaping a positive public perception. Importantly, digital marketing functions not only as a promotional tool but also as a strategic instrument for constructing institutional identity, enhancing students’ self-awareness, and strengthening social relationships between the school and parents. The role of public relations as strategic communication managers is crucial in maintaining message consistency and institutional values. This study highlights that digital marketing contributes multidimensionally to institutional reputation, credibility, and organizational culture in educational settings.]]>
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