<![CDATA[This community service activity was aimed at 58 members of the Programme Keluarga Harapan in Kasihan District, Bantul, by providing a technical guidance workshop to maximize the use of social media as a marketing medium. The Programme Keluarga Harapan (PKH) members in Kasihan District, Bantul, Yogyakarta, already had micro-enterprises as an effort to support their family economy. However, the income generated from these businesses was still insufficient to meet their living needs, and their product marketing had not yet been able to reach a wider market. The activity began with an initial observation, followed by the implementation of the workshop, and then an evaluation conducted by distributing questionnaires to determine the comparison before and after the workshop. All 10 assessed aspects showed improvement, namely business condition at 77.59%, income at 55.17%, market reach at 79.31%, smartphone utilization at 84.48%, knowledge of social media at 87.93%, operational skills at 84.48%, communication with consumers at 82.76%, promotional strategies at 79.31%, self-confidence at 82.76%, and business development opportunities at 81.03%. The aspect of social media operational skills showed the highest improvement, reaching 62.07%. This indicates that participants felt the greatest impact of the workshop in this aspect. Therefore, the workshop successfully improved the participants’ capacity in digital marketing in terms of knowledge, skills, and mental readiness to use social media as a marketing tool.]]>
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