<![CDATA[Organizational communication has an important role in facilitating the effective flow of information, building clear understanding, and improving employee performance. This research aims to analyze the role of organizational communication in improving the performance of employees of the Medan Indonesian Palm Oil Institute of Technology in the digital era. This research uses a qualitative approach with descriptive method. The subjects of this research were the chancellor, deputy chancellor 1 for academic affairs, deputy chancellor 2 for human resources and finance, vice chancellor 3 for student affairs, and head of the human resources department. Data collection techniques in this research are interviews, observation and documentation. The data analysis techniques in this research are data presentation, data reduction, conclusion drawing and evaluation. The results of this research explain that the role of organizational communication carried out by ITSI leaders has been running well. The leaders of the Indonesian palm oil technology institute carry out their role in improving employee performance by motivating employees both directly and indirectly through their respective regulations. The form of motivation is by providing class promotions, providing positions according to competency, providing training and further studies. This research also explains that in overcoming communication barriers, ITSI leaders have implemented various strategies to overcome these obstacles, such as providing adequate infrastructure, building a culture of mutual respect, and utilizing technology in communication.]]>
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