INJECT Interdisciplinary Journal of Communication
Vol. 11 No. 2 (2026)

Technology Adaptation Patterns and Third-Level Digital Divide: Analyzing Workplace Communication at PT. Pesta Pora Abadi

Nurul Fatihah (Universitas Brawijaya)
Reza Safitri (Universitas Brawijaya)
Yuyun Agus Riani (Universitas Brawijaya)



Article Info

Publish Date
25 May 2026

Abstract

This study provides an exploratory overview of patterns of technological adaptation as a fundamental factor contributing to the intergenerational digital divide between Generation Z and Millennials at PT Pesta Pora Abadi. Unlike previous literature, which often emphasizes access to infrastructure or basic technical skills, this study argues that the root of the digital divide lies in differences in how individuals internalize and operationalize new technologies in the workplace. Using a descriptive qualitative design, data were collected through in-depth interviews and Focus Group Discussions (FGDs). Thematic analysis identified five distinct adaptation patterns: intuitive-agile adaptation, structured-procedural adaptation, learning speed disparities, resistance to specific platforms, and the contradiction between integrity-based validation and efficiency. The findings reveal that these differing patterns create systemic noise in corporate communication, regardless of the individual’s level of technical proficiency. Practically, this study recommends that organizations implement reverse mentoring and align the digital growth mindset with corporate values (I-ACT) to bridge this gap.

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Journal Info

Abbrev

inject

Publisher

Subject

Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and Scope INJECT journal focuses on the discussion of interdisciplinary communication, social-religious research that includes culture, Media Communication using quantitative or qualitative research methods. This journal is a media to accommodate the result of field research of students, ...