<![CDATA[Students often face difficulties in meeting academic standards, particularly in reading activities. Reading interest is an internal drive that encourages individuals to engage in reading voluntarily. In this context, the reading interest of undergraduate students at Telkom University is influenced by various factors, one of which is lecturers’ communication competence as facilitators in the learning process. Therefore, this study aims to analyze the influence of lecturers’ communication competence on students’ reading interest through motivation. This study employs a quantitative approach using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method and is grounded in Self-Determination Theory. The study involved 400 respondents selected using the cluster random sampling technique. The findings indicate that lecturers’ communication competence has a positive and significant effect on students’ motivation and reading interest. Furthermore, motivation also has a positive and significant effect on reading interest and acts as a mediating variable in the relationship between lecturers’ communication competence and students’ reading interest.]]>
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