Analysis of Timeliness and Price on Customer Satisfaction Goride Electric

Purbanuara Parlindungan (Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia)
Tedy Herdian (Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia)
Mochammad Affan El Hanif (Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia)
Miftah Hafid Adhitama (Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia)

Jurnal Siber Multi Disiplin
Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)

This study analyzes the impact of timeliness and price on customer satisfaction in the context of Gojek's innovative service, Goride Electric. This research uses quantitative methods with research instruments in the form of questionnaires. Data analysis was performed using SmartPLS version 4.0. Based on the results of this study, it shows that timeliness and pricing have a positive and significant impact on customer satisfaction, thereby increasing Gojek's competitive advantage in the online transportation service market. This research contributes to a better understanding of the dynamics of customer satisfaction in the context of innovative electric vehicle-based vehicle booking services, so that it can help Gojek improve its services and maintain customer loyalty.