Jurnal Bisnis Kompetitif
Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026

REKONSTRUKSI KERANGKA HUKUM PERLINDUNGAN KONSUMEN DALAM EKOSISTEM PLATFORM DIGITAL DI INDONESIA

Ardenolis (sekolah tinggi ilmu ekonomi tuah negeri)
Najla'a Talitha Kadisai (sekolah tinggi ilmu ekonomi tuah negeri)
Melioner Permata Rahman (sekolah tinggi ilmu ekonomi tuah negeri)



Article Info

Publish Date
05 Jun 2026

Abstract

The development of the digital platform ecosystem in Indonesia has created significant normative gaps in the existing consumer protection legal framework. Law Number 8 of 1999 on Consumer Protection, as the primary legal instrument, has proven inadequate in accommodating the complexity of legal relationships among consumers, businesses, and digital platforms in the digital economy era. This research aims to analyze the structural weaknesses of the existing consumer protection legal framework, identify regulatory gaps in the digital platform ecosystem context, and reconstruct a legal framework responsive to digital dynamics. The research methodology employs a normative juridical approach with statutory, conceptual, and comparative methods. The results reveal at least three fundamental regulatory gaps: the ambiguity of digital platform legal liability, weaknesses in digital dispute resolution mechanisms, and insufficient protection of consumer personal data. The proposed legal framework reconstruction encompasses strengthening the platform's position as an independent legal subject, integrating strict liability principles in digital transactions, and establishing an integrated supervisory authority. This research contributes to the development of an adaptive and comprehensive digital consumer protection law in Indonesia.

Copyrights © 2026






Journal Info

Abbrev

bisniskompetif

Publisher

Subject

Social Sciences

Description

Jurnal Bisnis Kompetif diterbitkan oleh Komunitas Manajemen Kompetitif. Jurnal ini diterbitkan tiga kali pada bulan Maret, Juli dan Nopember. Ini berisi artikel-artikel seperti karya ilmiah (riset dan non-penelitian), studi analitis, aplikasi teoritis dan ulasan masalah bisnis. Penerbitan jurnal ini ...