<![CDATA[Improving the quality of higher education services is a key factor in supporting students’ academic success and achieving learning standards aligned with Outcome-Based Education (OBE). This study aims to analyze students’ satisfaction levels with educational services, including administrative services, academic facilities, and teaching quality, using the Service Quality (ServQual) method. Research data were obtained through the distribution of questionnaires to active students to measure the level of expectations and perceptions regarding the services received. The analysis was conducted by calculating the gap between perceptions and expectations in each ServQual dimension, namely Tangibles, Reliability, Responsiveness, Assurance, and Empathy. The research results indicate that the majority of students fall into the “satisfied” category regarding the educational services provided. The combined percentage of ‘Satisfied’ and “Very Satisfied” categories reached 92.32%, while the dissatisfaction rate was only 1.67%. Nevertheless, the gap analysis results indicate that there are several aspects that still require attention, particularly in the dimensions of Responsiveness (service responsiveness) and Tangibles (physical evidence/supporting facilities), which show relatively higher gap values compared to the other dimensions. These findings indicate that the ServQual method is effective for comprehensively evaluating the quality of educational services and identifying areas for improvement. The research results are expected to serve as a basis for program administrators and educational institutions in formulating strategic policies aimed at continuously improving service quality and student satisfaction.]]>
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