<![CDATA[Purpose: This study aims to introduce the concept of halal to Ayam Geprek business operators in Andamui Village, Curug District, Serang City, Banten, and to assess the improvement in their understanding after receiving educational activities. The background of the study lies in Indonesia’s strong potential for halal industry development, contrasted with the relatively low level of halal literacy among micro-businesses. Method: A descriptive qualitative method with a participatory educational approach was employed. Data were collected through field observations, interviews, and the administration of pre-test and post-test. Educational sessions were conducted directly with three business owners who served as the main respondents in this activity. Practical Applications: The educational intervention supports the enhancement of halal literacy among micro-business operators, especially in understanding halal principles, recognizing the importance of halal certification, and strengthening religious awareness and motivation in applying halal practices. This activity demonstrates the relevance of continuous guidance to help develop a stronger halal industry ecosystem at the MSME level. Conclusion: The results showed an average increase of 20–30% in understanding after the educational program. Two of the three businesses already possessed halal certification, while one was still in the application process. Overall, face-to-face education proved effective in improving knowledge and awareness regarding the application of halal principles among Ayam Geprek business operators.]]>
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