<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play an important role in encouraging regional economic growth and community welfare. However, the rapid growth of MSMEs has not been fully accompanied by the optimal application of sharia economic values in business management. This study aims to analyze the application of the principles of honesty, non-usury, and halal compliance in the management of Raddina Chocolate MSMEs in Jember Regency. This study uses a qualitative approach with a case study method. Data collection was carried out through observation, semi-structured interviews, and documentation involving business owners, employees, and consumers. The data was analyzed using the Miles and Huberman interactive analysis model through the stages of data reduction, data presentation, and conclusion drawn. The results of the study show that Raddina Chocolate MSMEs have implemented honesty through transparent disclosure of product and transaction information, applied the principle of non-usury in financing and business transactions, and maintained halal compliance in raw materials, production processes, and product certification. Furthermore, MSMEs also face obstacles such as low consumer literacy regarding halal products and limited business capital. This study concludes that the application of sharia economic values can increase consumer confidence, product quality, and the sustainability of MSME businesses.]]>
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