This study aims to examine the influence of income level and literasi keuangan on students’ saving behavior. The research employs a quantitative approach by distributing questionnaires to student respondents, with the collected data subsequently analyzed using linear regression techniques. The findings indicate that income level does not have a significant impact on saving behavior, suggesting that the amount of income is not the primary factor determining an individual’s habit of setting aside money. In contrast, literasi keuangan demonstrates a positive and significant effect on saving behavior, indicating that students with a stronger understanding of financial concepts tend to be more disciplined in saving, even when their income is relatively limited. Simultaneously, both income level and literasi keuangan contribute to saving behavior; however, literasi keuangan emerges as the more dominant factor. These findings highlight the importance of enhancing literasi keuangan as an effective strategy for fostering sustainable saving habits among university students.
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