Journal of Marketing and Business Intelligence
Vol. 4 No. 1 (2026): JMBI (Journal of Marketing and Business Intelligence)

SHAPING BUSINESS ETHICS IN THE DIGITAL ERA OF BANKING COMPANIES: DOES GOOD CORPORATE GOVERNANCE MATTER?

Citrawati Jatiningrum (Prodi Sistem Informasi, Institut Bakti Nusantara, Lampung)
Aza Azlina Md Kassim (Department of Business and Management, Management and Science, (MSU) University)
Indah Lia Puspita (Department of Accounting, Universitas Malahayati, Lampung)
Hardini Ariningrum (Department of Accounting, Universitas Malahayati, Lampung)



Article Info

Publish Date
31 May 2026

Abstract

The digital era has transformed banking operations through advanced technologies, data analytics, and decision making, raising new challenges and opportunities for business ethics. This study examines the relationship between Good Corporate Governance (GCG) and business ethics in banking companies in the context of digitalization. Using a quantitative research design, the study analyzes whether strong corporate governance implementation, good corporate governance policy, IT Governance shape ethical behavior and corporate integrity in digital banking environments. The findings suggest that good corporate governance matters significantly: banks with robust governance frameworks are more likely to embed ethical principles into digital practices, enhance transparency, and strengthen stakeholder trust. The result study show that GCG implementation, GCG Policy and IT Governance significantly as a control mechanism to ensure that the company continues to operate within ethical corridors. The study contributes to the literature by integrating business ethics, corporate governance, and digital era banking, and it offers practical implications for banks, regulators, and policymakers seeking to align technological innovation with ethical and governance standards.

Copyrights © 2026






Journal Info

Abbrev

JMBI

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JMBI (Journal of Marketing and Business Intelligence) this journal publishes original research by academic, business, and government contributors on strategies, governance, tools, applications, techniques, and technologies for BI. Providing a global forum for researching and reporting diverse ...