<![CDATA[The development of digital academic systems requires universities to provide websites with good usability and user experience aspects. However, the E-Campuz website of Universitas Ma’arif Nahdlatul Ulama Kebumen still has several UI/UX problems, such as unattractive interfaces, less intuitive navigation, and inconsistent interface elements. This study aims to analyze and design the UI/UX of the E-Campuz website using the User Centered Design (UCD) method. Data collection was conducted through observation, interviews, and questionnaires involving 100 respondents selected using the Slovin formula from a population of 3,388 students with a 10% error rate. System evaluation used the System Usability Scale (SUS) and User Experience Questionnaire (UEQ) methods. The results showed that the average SUS score increased from 61.35 before redesign to 70.4 after redesign, indicating that the system reached the acceptable category with good usability. In addition, all UEQ dimensions obtained positive mean values, with the highest score on the Novelty dimension of 1.14. These results indicate that the redesigned interface was able to improve usability and provide a better user experience for users. Therefore, the implementation of the UCD method can support the development of a more effective, efficient, and user-oriented academic information system.Keywords - E-Campuz, UCD, UI/UX Design.]]>
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