Feasibility Analysis of Lettuce, Pakcoy, Celery, and Hydroponic Pagoda Farming Based on R/C Ratio and BEP (Case Study: Sansan Farm, Sukabumi City): Analisis Kelayakan Usahatani Selada, Pakcoy, Seledri, dan Pagoda Hidroponik Berdasarkan R/C Ratio dan BEP (Studi Kasus: Sansan Farm, Kota Sukabumi)

Sevia Maharani (Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Sukabumi, Indonesia)
Amalia Nur Milla (1,2,3Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Sukabumi, Indonesia)
Reny Sukmawani (1,2,3Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Sukabumi, Indonesia)

Jurnal Ilmiah Manajemen Agribisnis
Vol. 14 No. 1 (2026): Vol. 14 No. 1 (Januari - Juni 2026): Jurnal Ilmiah Manajemen Agribisnis

This study aims to analyze the feasibility of hydroponic vegetable farming at Sansan Farm, Sukabumi City, West Java. The study employed a quantitative method with a descriptive and analytical approach. Data were collected through interviews and questionnaires with the business owner, supplemented by secondary data from relevant literature. The analysis covered production costs, revenue, income, Break-Even Point (BEP), and R/C Ratio. The results show that Sansan Farm generated monthly revenue of IDR 3,045,000, with production costs of IDR 1,875,250, yielding a net income of IDR 1,169,750. The R/C Ratio was 1.62, indicating that every IDR 1.00 spent generates IDR 1.62 in revenue. Furthermore, actual exceeded the BEP of 28,69 kg/month, confirming that the business operates above the loss threshold. Therefore, hydroponic vegetable farming at Sansan Farm is considered feasible, profitable, and has strong prospects for sustainable development.