Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
Vol 13, No 2 (2026)

THE CONTRIBUTION OF PANCASARI TOURISM VILLAGE TO SUSTAINABLE RURAL ECONOMIC DEVELOPMENT

Ni Kadek Sinarwati (Universitas Pendidikan Ganesha)
Nyoman Trisna Herawati (Universitas Pendidikan Ganesha)
I Gede Putu Banu Astawa (Universitas Pendidikan Ganesha)
I Komang Trisna Eka Putra (Universitas Pendidikan Ganesha)
Ngurah Eka Utama Putra (Universitas Pendidikan Ganesha)



Article Info

Publish Date
06 Jun 2026

Abstract

PURPOSE - This study examines the contribution of tourism villages to achieving sustainable rural economic development, the strategies used to strengthen this contribution, the challenges encountered, and the roles of stakeholders in supporting sustainable outcomes.METHODOLOGY - A descriptive qualitative approach was applied in Pancasari Tourism Village, Sukasada Subdistrict, Buleleng Regency. The village was selected for three reasons. First, Pancasari is officially designated as a tourism village under the Buleleng Regent’s Decree No. 430/239/HK/2022. Second, Sukasada Subdistrict recorded the lowest Village Development Index (IDM) in Buleleng Regency based on 2023 data from the Ministry of Villages and Rural Development. Third, among ten tourism villages in Sukasada Subdistrict, Pancasari has the highest IDM score and the largest number of tourist attractions. Participants included village government officials, such as the village head, village secretary, directors of village-owned enterprises, and community representatives managing tourism sites. Data were collected through interviews and documentation.FINDING - The findings indicate that Pancasari Tourism Village achieved a contribution score of 0.32 toward sustainable rural economic development, categorized as low. Improvement efforts include organizing poverty assistance data, facilitating microenterprise access to capital through Bank Rakyat Indonesia, and encouraging women’s participation. Key stakeholders include village governments, local communities, and village-based financial institutions supporting local development

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Journal Info

Abbrev

ecobisma

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah ECOBISMA adalah Jurnal Ilmiah Bisnis dan Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa dan masyarakat ...