Journal Research of Social Science, Economics, and Management
Vol. 5 No. 11 (2026): Journal Research of Social Science, Economics, and Management

The Integration of Community-Based Tourism into the Creative Economy in the Development of Woven Fabrics: A Case Study of the Traditional Village of Prai Ijing, West Sumba

Daffa Alsya Putra (Universitas Nasional)
B Syarifuddin Latif (Universitas Nasional)



Article Info

Publish Date
12 Jun 2026

Abstract

The integration of local cultural heritage with sustainable tourism has become a strategic approach to improve community welfare while preserving traditional values. However, many traditional villages still face challenges in developing creative economy products such as woven fabrics through a community-based approach. This research aims to analyze the development strategy of a woven fabric-based creative economy through a Community-Based Tourism (CBT) approach in the Prai Ijing Traditional Village, West Sumba. The research used a qualitative method with a case study approach. Data were collected and analyzed based on observations, documentation, digital analysis through SWOT analysis, and a development strategy plan. The results show that strengthening community capacity, product diversification, integration with the tourism sector, and digitalization of marketing are the main strategies in developing a woven fabric-based creative economy. This research confirms that the CBT approach plays a crucial role in improving community welfare while maintaining the sustainability of local culture. The contribution of this research lies in the integration of the CBT model and a local culture-based creative economy as a strategy for sustainable tourism development in traditional areas.

Copyrights © 2026






Journal Info

Abbrev

jrssem

Publisher

Subject

Environmental Science

Description

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management ...