Prabumulih Typical Souvenir Shop is a business unit selling various pineapple-based processed products that still faces constraints in promotional reach and manual transaction efficiency. This study aims to design and build a web-based e-commerce information system as a solution for digital marketing and sales. The system development method used is Rapid Application Development (RAD), consisting of requirements planning, user design, construction, and cutover phases. The application was built using PHP programming language and MySQL database. The results show that the application successfully facilitates online transactions, real-time stock management, and automated sales reporting, which significantly enhances the shop's operational efficiency.
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