<![CDATA[The popularity of the Berkain Bersama fashion trend in society, pioneered by Swara Gembira, brings its own challenges for the commodification of batik. Berkain is the use of Indonesian textiles such as batik in modern fashion creations. This study will discuss the KCBI Cabang Bandung as a berkain community that existed before the existence of the trend. This study aims to observe the practice of berkain and the community's response to various forms of commodification as the Berkain Bersama trend develops. Using a qualitative case study approach, data was obtained through in-depth interviews, participatory and digital observation, and documentation. The results show that the community's berkain practice is to use batik as a bottom instead of pants or skirts by adhering to three traditional batik cloth rules that have existed for generations. The rules function as a defense strategy to maintain the originality of batik from commodification. The form of batik commodification in the Berkain Bersama trend is seen in the use of printed batik, which is rejected by the community. Similarly, another form of commodification, namely the modification of batik cloth into four kalcer-style models, was not adopted due to age considerations and a firm commitment to the rules. Through commodification, it can be analyzed that batik, once sacred, is now used as a fashion item that follows the development of modern market trends and tastes. Keywords: Trends, Berkain Bersama, batik, commodification, community]]>
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