The objectives of this study include Analyzing TII from Indonesia to Malaysia and Thailand with supporting variables namely AFTA, Culture and GDP of each country. Indonesia's bilateral trade with Malaysia and Thailand from 2015 to 2023 is discussed in this study. While AFTA does not always have a positive impact, the results show that economic factors and geographical location are the main determinants. Socio-cultural factors such as religion, culture, and language have no significant influence, suggesting that trade in ASEAN is more influenced by economic forces and location.
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