This Community Service Program aimed to improve social media literacy and critical thinking skills among students of the Indonesian Language and Literature Education Program in Makassar. The program involved 62 students from three higher education institutions and was implemented through structured training, guided discussions, fact-checking exercises, digital content analysis, and workshop-based mentoring. The program evaluation employed a pre-test and post-test design to identify changes in participants’ abilities before and after the intervention. The results showed an improvement in social media literacy indicators, particularly in the ability to assess source credibility, understand the context of digital messages, recognize information bias, and evaluate social media content more analytically. Improvement was also found in critical thinking skills, especially in argument analysis, evidence evaluation, and logical inference. These findings indicate that a PKM program integrating social media literacy with critical thinking training is effective in strengthening students’ digital literacy culture in higher education settings.
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