Market Orientations Analysis in Industrial Factories: A Case Study in Iraqi School Supplies Factory

Mudher Salih Mahdi (Mustansiriyah University)
Sarmad Hamza Jassim (Mustansiriyah University)
Ahmad Falih Ahmad (Mustansiriyah University)

Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Vol. 6 No. 1 (2026): June

Aresearch aims to enhance factory's sales through good planning and implementation of types of market orientations, which are product orientation, salling orientation, marketing orientation, and community orientation. Research was conducted in Iraqi School Supplies Factory with direct interviews of (27) managers, whose average opinions were recorded in examination form that was prepared specifically to measure reality of four variables investigated. It reveals gaps in factory's focus on four types of market orientations. Research recommends that factories that do not have professional marketing staff should use services of specialized marketing agencies in order to ensure that factory achieves required balance in market orientations.