Land is essential in the lives of Indonesians, impacting social, economic, and legal aspects, which frequently results in conflicts regarding its ownership. The growing incidence of land conflicts necessitates effective methods for resolution, with mediation being one such approach. This research intends to explore how mediation is applied to settle land disputes at the Madiun City Land Office and to pinpoint the challenges and potential solutions that emerge during this process. The research employs empirical legal methods alongside a sociological-juridical perspective. Data was gathered through observation, interviews, and analysis of documents, followed by qualitative descriptive analysis. Findings indicate that mediation at the Madiun City Land Office has been executed according to set procedures and offers benefits like relatively low costs, flexible scheduling, and the potential to preserve amicable relationships between the involved parties. However, its effectiveness has been limited by inadequate public awareness, conflicting interests, self-centered behaviors, lack of transparency, and insufficient goodwill among the parties. To address these challenges, mediators utilize a persuasive strategy that includes discussion, open communication, and emotional regulation. The success of mediation largely hinges on the willingness of all parties to find common ground
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