This study uses a qualitative approach with descriptive methods. Data collection techniques include interviews, documentation, and literature studies. Informants in this study came from DPMPTSP officials, business actors, and the local community to provide a real picture of the regulation’s implementation. The results indicate that the implementation still faces major barriers, such as modern stores that fail to meet licensing and zoning requirements. Oversight has not been maximized, and law enforcement remains weak. Therefore, the author suggests strengthening supervision, improving human resource capacity within DPMPTSP, and encouraging businesses to establish active partnerships with local MSMEs to create inclusive and equitable economic growth.This study concludes that the existence of the “Saruni Jaya” shopping center in Pandeglang Regency has not fully complied with Regional Regulation Number 4 of 2017, particularly regarding licensing, zoning, and partnership obligations with MSMEs, and that law enforcement against violations of the regulation remains weak, thereby preventing the regulatory objectives from being optimally achieved.
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