<![CDATA[Galendo, a specialty product of Ciamis Regency, has great potential. However, amidst the digital economic transformation, Galendo MSMEs face several strategic issues that hinder their competitiveness. This study aims to explore digital branding strategies to increase the competitiveness of Galendo MSMEs, one of Ciamis's signature culinary products, and their contribution to local food security in the creative economy era. Despite having large market potential, the majority of Galendo MSMEs still rely on conventional marketing strategies, while consumer trends show a significant shift to digital platforms. This results in low visibility and competitiveness of Galendo compared to modern food products with stronger branding. This study uses an exploratory qualitative approach with a case study method. Informants were determined through purposive sampling, including Galendo MSME owners, digital marketing practitioners, the Ciamis Regency KUKMP Office, and consumers. The results show that Galendo MSMEs are beginning to realize the importance of digital branding, but still face limitations in digital literacy, content consistency, and brand differentiation strategies. On the other hand, significant opportunities exist through the use of social media, marketplaces, and local culture-based storytelling to build brand awareness, customer engagement, and brand differentiation. This research confirms that a targeted digital branding strategy not only strengthens the competitiveness of Galendo's MSMEs in the national market but also supports local food security by increasing demand and strengthening the supply chain for coconut, the primary raw material.]]>
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