<![CDATA[Indonesia is one of the most multicultural countries in the world, where each region has its own distinct characteristics and uniqueness, ranging from local languages, traditional clothing, dances, music, traditional ceremonies, handicrafts, and traditional foods. One of these diverse regions is South Sumatra, particularly the city of Palembang, which is famous for its iconic traditional food, pempek. Pempek not only represents the culture of Palembang but also serves as a vital contributor to the local economy. As demand for pempek continues to rise, both locally and from other regions, its production has grown significantly, leading to the rapid development of small and medium-sized enterprises (SMEs) to meet market needs. However, the production process of pempek, from suppliers to consumers, can have negative environmental impacts, such as the use of unsustainable raw materials, high energy consumption, and suboptimal waste management. Therefore, it is necessary to conduct research on sustainable production and distribution of pempek to minimize environmental damage. In this context, the application of a green economy approach is highly relevant. The green economy emphasizes resource efficiency, waste reduction, and environmental quality improvement. Without implementing green economy principles, the pempek industry has the potential to cause environmental degradation, threatening the natural resources that are essential for pempek production. The purpose of this study is to map the current supply chain of pempek products from upstream to downstream and to identify internal and external factors in implementing a green economy approach within the pempek product supply chain.]]>
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