Media Resonansi Pengabdian Masyarakat
Vol 1, No 2 (2025): Media Resonansi Pengabdian Masyarakat

INSPIRASI WIRAUSAHA ALUMNI, STUDI KUNJUNGAN LAPANGAN KE USAHA YARA CAPPUCINO

Muhammad Rangga Wibiksana (Universitas Muhammadiyah Jakarta)
Amanda Tri Utami (Universitas Muhammadiyah Jakarta)
Muhammad Fariz Abdullah Pelu (Universitas Muhammadiyah Jakarta)



Article Info

Publish Date
25 Aug 2025

Abstract

The internship activity at the Yara Cappucino micro business aims to provide students with direct experience in understanding the entrepreneurial process in practice. Through observations and interviews during three stages of visits, information was obtained about the business background, operational strategies, human resource management, and marketing and financial aspects. Yara Cappucino, which has been established for more than four years, shows the resilience of small businesses in facing challenges such as pandemics, bad weather, and limited promotion. The results of the internship show that the key to success lies in product innovation, consistent service, and strong motivation from the business owner. This activity provides real learning for students about the importance of perseverance, adaptive strategies, and the great potential of digitalization in developing UMKM in the modern era.Kata kunci : magang, UMKM, kewirausahaan, minuman kekinian, Yara Cappucino.

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Journal Info

Abbrev

mrdimas

Publisher

Subject

Description

MRDIMAS merupakan jurnal ilmiah yang diterbitkan dan dikelola oleh Taksasila Edukasi Insani (TeiN), mempublikasikan artikel berbahasa Indonesia dengan tema yang terkait dengan bidang : Manajemen, Akuntansi, Ekonomi, dan Bisnis Sosial dan Humaniora Pendidikan dan Agama Kedokteran dan Kesehatan Sains ...