Penerapan Aplikasi BesteeKu dalam Pengembangan UMKM Nasabah BTPN Syariah di MMS Dlanggu

Zahwa Arifah Putri Salsabillah (Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia)
Irma Kurniasari (Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia)

Al-Khidmah Jurnal Pengabdian Masyarakat
Vol. 6 No. 2 (2026): MEI-AGUSTUS

The BesteeKu app is a digital innovation from BTPN Syariah designed to help MSMEs grow their businesses. The app offers self-learning features, easy ways to create promotional media, marketing strategies, and product development guidance. These features help users understand how to manage their business effectively. Additionally, Bestee facilitators are available to introduce the app, assist users in using its features, and resolve any issues that arise. The use of the BesteeKu app at MMS Dlanggu demonstrates that digital learning and direct assistance can improve digital skills, business management, and the capabilities of BTPN Syariah customers. This program also strengthens MSME empowerment efforts and provides opportunities for micro-enterprises to thrive in the digital era.