Jurnal Ilmiah Hospitality Management
Vol. 16 No. 2 (2026): June 2026

Agrotourism as an Educational Medium in Agricultural Education for Students in Bali

Putu Eka Wirawan (Institut Pariwisata Dan Bisnis Internasional)
Ni Wayan Mega Sari Apri Yani (Universitas Pendidikan Ganesha)



Article Info

Publish Date
30 Jun 2026

Abstract

The rapid growth of tourism in Bali has strengthened the economy but has also marginalized the agricultural sector, reducing youth interest in agriculture and threatening its sustainability. Educational agrotourism has emerged as an innovative approach that integrates agriculture, tourism, and education through experiential learning. This study aims to analyze the role of agrotourism as a medium for agricultural education for students in Bali and to identify strategies for its effective and sustainable development. Using a descriptive qualitative approach, the research was conducted at selected agrotourism sites in Bali through in-depth interviews, participant observation, and documentation. The findings show that hands-on activities such as planting, harvesting, and interaction with farmers enhance students’ engagement, understanding of agricultural concepts, and positive attitudes toward agriculture and environmental sustainability. However, limited pedagogical capacity, lack of standardized learning modules, and weak integration with formal education remain major challenges. Therefore, integrated strategies involving pedagogical training, curriculum alignment, sustainable tourism principles, and cross-sectoral collaboration are essential.

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Journal Info

Abbrev

JIHM

Publisher

Subject

Social Sciences

Description

JIHM merupakan wadah kreatifitas dosen dalam menulis karya ilmiah dalam rangka memenuhi kewajiban Tri Dharma Perguruan Tinggi dan sebagai informasi ilmiah yang bisa dikembangkan bersama untuk tujuan pengalaman pengetahuan di kampus. JIHM berkomitmen merangsang penelitian berdampak tinggi dan ...