Spiritual Tourism as a Sustainable Education Model at Taman Beji Griya Waterfall Bali

I Gede Putu Sudirgayasa (Universitas Hindu Negeri I Gusti Bagus Sugriwa)
I Nyoman Piartha (Universitas Hindu Negeri I Gusti Bagus Sugriwa)
I Gusti Made Widya Sena (Universitas Hindu Negeri I Gusti Bagus Sugriwa)

Jurnal Ilmiah Hospitality Management
Vol. 16 No. 2 (2026): June 2026

Spiritual tourism has evolved into a complex global phenomenon between popular culture and social media. This study aims to analyze the spiritual tourism of Taman Beji Griya Waterfall in Bali as a model of sustainability education. Using a qualitative method with a case study approach, this study dissects the implementation of the Tri Hita Karana philosophy which is integrated with Jack Mezirow's Transformative Learning Theory. The findings suggest that the management of these destinations has succeeded in creating a "liminal space" where tourists experience confusion, which is then assisted and facilitated by local guides into a transformation of perspective. However, significant challenges arise from visual commodification due to the "Instagrammability" trend. The study offers novelty in the form of the "Eco-Spiritual Edu-Tourism" model, a framework that positions ecological and cultural education as a fortress that protects the sanctity of rituals in the midst of the current of modernization.