International Journal Administration, Business & Organization
Vol 3 No 1 (2022): IJABO

Pengaruh Konten Marketing Shopee Affiliate Program terhadap Keputusan Pembelian Mahasiswa

Salsabila Aulia (Unknown)

Article Info

Publish Date
21 Jun 2026

Abstract

The purpose of this study was to find out how the influence of marketing content on the Shopee Affiliate Program on student purchasing decisions. The method used in this study is a quantitative descriptive method. The population in this study were some of the Bandung State Polytechnic students with a total sample of 120 respondents. The analytical method used is simple regression analysis and validity test, reliability test, and normality test. Based on data processing using simple regression analysis, R square is obtained which shows a coefficient of determination of 30%. This means that the content of the Shopee affiliate program affects purchasing decisions by 30%.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...