International Journal Administration, Business & Organization
Vol 3 No 1 (2022): IJABO

Analisis Pengaruh Digital Presenter terhadap Penjualan pada E-commerce

Rizal Eka Saputra N. (Unknown)

Article Info

Publish Date
21 Jun 2026

Abstract

The purpose of this study is to see the effect of live streaming hosts on online product sales in Bandung City and Regency. Respondents came from millennials from Bandung City and Regency who had made online purchases from e-commerce live streaming. This study uses descriptive quantitative methods, validity and reliability tests, normality tests, and data analysis using simple linear regression. The sample in this research is 100 respondents. Data collection was carried out by distributing questionnaires to respondents via the Google Form. The results of this study indicate that the role of the live streaming hosthas an effect on product sales in Bandung City and Regency.

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Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...