International Journal Administration, Business & Organization
Vol 3 No 1 (2022): IJABO

Analisis Pengaruh Shopee Video Terhadap Performa Penjualan Produk

Faisal Adi Nugroho (Politeknik Negeri Bandung)

Article Info

Publish Date
23 Jun 2026

Abstract

This research investigates the influence of Shopee Video on the sales performance of products among students in Bandung. Inspired by the rapidly evolving digital landscape, the study aims to explore how Shopee Video contributes to product sales performance in the student community. The research adopts a descriptive quantitative approach, employing data collection through a questionnaire. A total of 109 student respondents majoring at Bandung. Data analysis involves mean tests and regression analysis.The findings elucidate the impact of Shopee Video on product sales performance.

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Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...