<![CDATA[This study aims to analyze the economic feasibility of a nano-herbal beverage product made from ginger (Zingiber officinale) and sappan wood (Caesalpinia sappan) as an immunomodulator. The research employs a quantitative descriptive approach, including market analysis, technical production assessment, and financial feasibility analysis using Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), and Payback Period (PP). The results indicate that the product has strong market potential, driven by increasing public awareness of health and the growing demand for herbal-based products, particularly in the post-pandemic era. Financial analysis shows a positive NPV of IDR 390,682,559, an IRR of 15.11% exceeding the 8% discount rate, a PI of 1.36 (>1), and a payback period of approximately 7.8 months. These findings confirm that the business is financially feasible and profitable. Furthermore, product differentiation through nanotechnology enhances the bioavailability and effectiveness of active compounds, providing a competitive advantage in the market. However, challenges remain, including high production costs and limited consumer understanding of nanotechnology-based products. Therefore, educational marketing strategies and digital distribution channels are essential to support product development and market penetration]]>
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