Advances in Global Economics and Business Journal
Vol. 7 No. 1 (2026): June 2026

The Swipe to Spend Era: An Analysis of Technology Acceptance Factors Influencing TnG E-Wallet Usage in Daily Consumer Spending

Lyn Liq Ooi (a:1:{s:5:"en_US"
s:14:"ViTrox College"
})

Odebunmi Abayomi Tunde (Osun State Polytechnic Iree)
Wai Ee Leong (Universiti Sains Malaysia)
Han Wen Leong (Universiti Sains Malaysia)
Ai Hua Lew (Universiti Sains Malaysia)
Jia Xin Leng (Universiti Sains Malaysia)
Tanishq Tanishq (Galgotias University)
Daisy Mui Hung Kee (Universiti Sains Malaysia)



Article Info

Publish Date
20 Jun 2026

Abstract

Touch ‘n Go (TnG) is an e-wallet service widely used in Malaysia, especially after the COVID-19 pandemic. E-wallets have become increasingly popular worldwide as a convenient digital payment method. This study examines the key factors influencing TnG e-wallet usage in their daily spending, as well as the relationship between continuous usage intention and continuous usage behaviour. The specific objectives are to assess the impact of facilitating conditions, perceived ease of use, perceived risk, perceived trust, and social influence; evaluate how these factors affect users’ continued usage intention; and analyze the relationship between continuous usage intention and continuous usage behaviour in the context of the TnG e-wallet service. Data were collected from 150 university students in Malaysia using a purposive sampling method. A quantitative research approach was employed through an online survey distributed to TnG e-wallet users. The findings indicate that perceived ease of use and social influence have a positively significant influence on users’ continued usage intention. The findings are anticipated to provide valuable insights for e-wallet providers to enhance user acceptance, thereby promote sustained usage behaviour.

Copyrights © 2026






Journal Info

Abbrev

agebj

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Advances in Global Economic And Business Journal is an international, peer-reviewed, open-access, online & print publication of scholarly articles. AGEBJ features publications of original research from all disciplines within business, economy, finance and any related topic. By not excluding papers ...