<![CDATA[The rapid development of Artificial Intelligence (AI) has transformed learning practices in higher education by expanding access to information, supporting idea generation, and facilitating academic problem-solving. However, the effectiveness of AI-assisted learning is strongly influenced by students’ emotional intelligence, which enables them to regulate emotions, maintain motivation, and process information critically. This quantitative research employed a causal associative approach to examine the influence of AI utilization and emotional intelligence on the learning creativity of Business Education students from the 2023 cohort at the Faculty of Economics, Universitas Negeri Medan. The study involved 60 respondents selected through saturated sampling. Data were collected using questionnaires and an online emotional intelligence test, then analyzed using multiple linear regression supported by validity, reliability, and classical assumption tests. The findings indicate that AI utilization has a positive and significant effect on learning creativity, while emotional intelligence also contributes positively and significantly to students’ creative learning outcomes. Simultaneously, both variables explain 50.8% of the variance in learning creativity, indicating that technological competence and emotional capability complement each other in fostering creative academic performance. These findings emphasize that AI should be utilized as a reflective learning partner rather than merely a shortcut for completing academic tasks. Strengthening emotional intelligence alongside responsible AI use is expected to encourage more innovative, independent, and sustainable learning practices among university students.]]>
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