GREENOMIKA
Vol. 8 No. 1 (2026): GREENOMIKA

Following the Flock or Fearing the Fall? Deciphering the Behavioral Drivers of KSPM UNUSIDA Investment Decisions.

Achmad Zaki (Universitas Nahdlatul Ulama Sidoarjo)
Yusuf Iskandar (Unknown)



Article Info

Publish Date
30 Jun 2026

Abstract

This research examines the influence of psychological biases specifically confirmation bias, herd behavior, and regret aversion on investment decision-making among young investors at the Investment Gallery of Universitas Nahdlatul Ulama Sidoarjo (UNUSIDA). Adopting a causal quantitative approach, the study utilized a census technique to involve 32 KSPM members as respondents. Primary data were collected via structured questionnaires and analyzed through multiple linear regression, including partial (t-test) significance tests. The findings demonstrate that both partially three variables significantly and positively influence investment decisions. Notably, regret aversion emerged as the most dominant factor affecting the respondents' investment behavior. This suggests that the psychological burden of post-decision regret outweighs the impact of biased information or peer pressure. These results emphasize that capital market education in higher education must be reoriented to integrate financial psychology literacy to mitigate behavioral anomalies. This study contributes to the field of behavioral finance by deconstructing the psychological dynamics of Generation Z in the capital market within a specific industrial-suburban context.

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Journal Info

Abbrev

gnk

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Greenomika contains a collection of a selected articles from the results of research and study of literature which is relevant to accounting, management, and entrepreneurship. Greenomika Journal is published 2 (two) times a year, in June and December.The Greenomika topic include Accounting in Public ...