Implementation of Hotspot Analysis Using the Kernel Density Estimation (KDE) Algorithm for WebGIS-Based Visualization of Culinary MSME Businesses: A Case Study of Makassar City

Mega Puspita Trianjani (Universitas Negeri Makassar)
Syamsu Alam (Universitas Negeri Makassar)
muhammad ashdaq (Universitas Negeri Makassar)

Journal of Digital Business and Innovation Management
Vol. 5 No. 1 (2026): June 2026

This study addresses the challenge of mapping the potential of culinary MSMEs (Micro, Small, and Medium Enterprises) in Makassar City by developing an interactive WebGIS-based visualization system. Using a Research and Development (R&D) approach, location data obtained from OpenStreetMap (OSM) were analyzed using the Kernel Density Estimation (KDE) algorithm to identify business hotspots. The findings reveal clear spatial concentration patterns, with the highest hotspot intensities located in the districts of Panakkukang, Rappocini, and Tamalate. A key contribution of this research is the identification of a substantial digital gap, as approximately 94% of officially registered MSMEs are not represented on digital map platforms. In response, the developed WebGIS system fulfills a dual role: it functions as an analytical tool for assessing business potential and as a strategic diagnostic instrument to support more targeted MSME digitalization initiatives.