Journal of Accounting and Finance Management (JAFM)
Vol. 7 No. 2 (2026): Journal of Accounting and Finance Management (May - June 2026)

Examining SERVQUAL Dimensions and Patient Satisfaction Using PLS-SEM: Evidence From an Indonesian Public Health Center

Vira Geraldine Arliska (Universitas Tarumanagara, Jakarta, Indonesia)
Mohammad Agung Saryatmo (Universitas Tarumanagara, Jakarta, Indonesia)



Article Info

Publish Date
21 Jun 2026

Abstract

Primary healthcare centers in Indonesia face persistent service quality challenges, yet empirical studies employing structural modeling in resource-constrained settings remain scarce. This study analyzes the effect of the five SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—on patient satisfaction at Keboan Ngusikan Public Health Center, Jombang Regency, East Java. Using a quantitative cross-sectional design, 300 outpatients were selected via purposive sampling and surveyed with a validated Likert-scale instrument. Partial Least Squares–Structural Equation Modeling (PLS-SEM) was applied for analysis. All five dimensions exerted a positive and statistically significant effect on patient satisfaction. Responsiveness emerged as the most influential predictor, followed by tangibles, assurance, empathy, and reliability. The model demonstrated strong explanatory power (R² = 0.712), explaining 71.2% of variance in patient satisfaction. These findings extend Service Quality Theory to a primary care context with staffing constraints, offering actionable implications for healthcare managers and policymakers seeking to improve service delivery at community health centers across Indonesia.

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Journal Info

Abbrev

JAFM

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Accounting and Finance Management (JAFM) is a peer-reviewed journal published by Dinasti Research, Dinasti Foundation, Indonesia six times a year. JAFM aims to publish articles in the fields of accounting, finance, and management that make a significant contribution to the development of ...