DINAMIKA GLOBAL : JURNAL ILMU HUBUNGAN INTERNASIONAL
Vol 11 No 1 (2026): Dinamika Global : Jurnal Ilmu Hubungan Internasional

The Monetization of Misogyny: Platform Capitalism and Manosphere's Political Economy

Annisa Nadhifa Ramadhani (Universitas Airlangga)



Article Info

Publish Date
30 Jun 2026

Abstract

Contemporary research often views the Manosphere as a cultural backlash or a masculinity crisis. This study reinterprets it as a political and economic system rooted in platform capitalism. Using International Political Economy, it explores how algorithms, affiliate marketing, and multi-level marketing profit from misogynistic radicalization. The analysis of Andrew Tate's "Hustler's University" shows that radicalization does not result from failed content moderation but is a predictable outcome of profit-driven algorithmic systems. Followers become unpaid digital workers, turning ideology into paid labor. The study argues that global governance and counter-terrorism strategies do not adequately address the issue. They focus on removing content instead of disrupting revenue streams. This changes the approach to platform regulation, shifting from speech-based moderation to financial de-platforming and algorithmic auditing.

Copyrights © 2026






Journal Info

Abbrev

jurnal-dinamika-global

Publisher

Subject

Social Sciences

Description

Jurnal Dinamika Global is a scholarly International Relations journal which is published two volumes a year in June and December by School of International Relations of Faculty of Social and Political Science of Jenderal Achmad Yani University (UNJANI), Cimahi. The journal covers broud subject areas ...