<![CDATA[Purpose − This study aims to identify and analyze the strategies of the Indonesian Mosque Youth Communication Agency (BKPRMI) in improving the quality of da'wah activities in Medan Denai District. Method − This study used a qualitative approach to understand the nuances and dynamics that occur. Data were collected through interviews with BKPRMI administrators, observations of da'wah activities, and discussions with the youth and teenagers involved. The findings indicate that several key factors, such as strengthening BKPRMI's organizational structure, developing diverse da'wah programs, and increasing the capacity of members in da'wah skills, significantly influence youth and teenager participation. Findings − The results of this study emphasize the importance of BKPRMI's strategies in creating a conducive environment for the dissemination of Islamic values. Therefore, BKPRMI needs to design more relevant programs and improve communication to attract interest among youth and teenagers in Medan Denai District.]]>
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