THE WAYANG GOLEK BROADCAST PROGRAM AS A STRATEGY EMPLOYED BY MAJA FM COMMUNITY RADIO TO PRESERVE CULTURAL EXISTENCE

Hendra Prasetia (UIN Sunan Gunung Djati Bandung)

Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia(JuMASI)
Vol. 4 No. 1 (2026)

The development of digital technology has had a significant impact on the existence of traditional arts in Indonesia, including Wayang Golek as one of the icons of Sundanese culture. This study explores the strategy of cultural preservation through the "Sayang Golek" program on community radio, which plays a role in revitalizing Wayang Golek art through cultural communication approaches, language strengthening, digitalization, and community participation. The study uses a qualitative approach with case studies on local cultural broadcast programs. The results show that community radio can be an effective medium in maintaining and reviving Wayang Golek art through adaptive and participatory cultural mediation patterns.