Journal of Business Studies and Management Review
Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026

HOW MARKETING DEPARTMENT ENFORCES SUSTAINABILITY: A QUALITATIVE INQUIRY

Efendi (Unknown)
Mulyono, Riandiva Pervinatalie (Unknown)

Article Info

Publish Date
30 Jun 2026

Abstract

How the marketing department enforces sustainability has become an interesting subject for academic study. The marketing process comprises marketing analysis, planning, implementation, and control. To understand how sustainability is being integrated into the marketing process, we conduct a qualitative inquiry. Interviews with managers and executives of private businesses were conducted to gather the data. Analysis of the data reveals some interesting findings of the subject studied.

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Journal Info
Journal of Business Studies and Management Review
Website

Abbrev

jbsmr

Publisher

Universitas Jambi

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our ...