<![CDATA[The halal industry is one of the economic sectors experiencing rapid growth in Indonesia, particularly in the food and beverage sector. Street vendors, as micro-enterprises, play a crucial role in providing food for the community and supporting the local economy. This study aims to analyze the implementation of the halal industry among street vendors, determine the level of understanding of halal certification among business actors, and identify challenges and strategies for developing the halal industry in the street food sector. This qualitative study employed a literature review and field research approach. Data were obtained through documentation, interviews, observations, and literature review of scientific journals, articles, halal regulations, and government publications. The study shows that some street vendors have implemented the halal concept by using halal raw materials and maintaining a clean food production process. However, due to financial constraints, a lack of understanding of halal certification procedures, and a lack of knowledge about halal certification among micro-enterprises, many remain halal-certified. Furthermore, street vendors face several challenges, including a lack of halal awareness and competition from modern food businesses. Therefore, a development plan is needed that includes halal education and mentoring, a free halal certification program, digitalization of halal business promotion, and strengthened food product supervision. This will allow the implementation of the halal industry among street vendors to develop optimally and increase customer trust in food products.]]>
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