This study aims to analyze the effect of service quality, tourism facilities, and Islamic literacy culture on tourists' revisit intention in Baloli Tourism Village, North Luwu Regency. It employs a quantitative explanatory approach using a survey method with 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS, including validity and reliability tests, classical assumption tests, as well as hypothesis testing through t-test, F-test, and coefficient of determination (R²). The results show that simultaneously, all three variables significantly influence revisit intention (R² = 93.3%). Partially, tourism facilities have a positive and significant effect, and Islamic literacy culture is the most dominant variable. Notably, service quality shows a significant negative effect (β = –0.162, p = 0.030), which is interpreted as a saturation effect: when tourists rate service quality as already meeting high expectations (mean = 4.70, strongly agree), it no longer serves as a primary differentiator but rather a baseline prerequisite, while Islamic literacy culture becomes the main driver of revisit intention. These findings suggest that tourism village development must integrate service, physical facilities, and Islamic values as a sustainable competitive strategy.
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