<![CDATA[Lack of skills, access to capital, and mentoring are major obstacles to developing home-based businesses based on local raw materials. Therefore, structured and sustainable economic empowerment is necessary to encourage the economic independence of housewives and strengthen the local economy. This initiative aims to increase economic independence and resilience among PKK mothers by utilizing local resources such as bananas and mangoes, and utilizing digital tools such as Canva and social media for branding and marketing. This community service program uses a quasi-experimental type of service with a quantitative approach. Using a participatory action approach (PAR), this program involved 30 participants through workshops, direct training, and branding sessions. The population in this study were all housewives in Kalisalak Village who do not have permanent jobs. Data collection methods used were questionnaires, interviews, and observations. Quantitative data were analyzed using a paired sample t-test to determine the significance of differences between before and after the empowerment program. Qualitative data were analyzed descriptively thematically to strengthen the quantitative results. The results of the activity showed a significant increase in the knowledge, production skills, and income of housewives after participating in the empowerment program. The community service concluded that economic empowerment based on local raw materials was proven to be effective in increasing the independence and income of housewives in Kalisalak Village.]]>
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