International Journal of Community Service Learning
Vol. 10 No. 1 (2026): February

Boosting Global Competitiveness of Hapsari Cookies: Leveraging Activity-Based Costing and Export Standards for Market Expansion

Martinus Robert Hutauruk (Universitas Widya Gama Mahakam, Samarinda, Indonesia)



Article Info

Publish Date
25 Feb 2026

Abstract

Hapsari Cookies faces limitations in global competitiveness due to a suboptimal production-costing system and an inability to meet international export standards fully. This situation hinders cost efficiency and opportunities for global market expansion. This activity aims to analyze strategies to increase Hapsari Cookies' global competitiveness by implementing Activity-Based Costing (ABC) and complying with international export standards to support market expansion. The Community Service Program, which aims to increase the global competitiveness of Hapsari Cookies' MSMEs in Wonosari, Yogyakarta, is implemented through a series of structured activities focused on optimizing production cost management and ensuring compliance with international export standards. The main target partner for this community service activity is Hapsari Cookies' MSMEs in Wonosari, Yogyakarta. Data collection was carried out through interviews, observations, documentation, and questionnaires. The instruments included interview guidelines, observation sheets, structured questionnaires, and export-standard checklists. Data were analyzed using qualitative descriptive analysis to assess export-standard readiness and quantitative analysis using Activity-Based Costing calculations to compare production costs before and after ABC implementation. The results show that implementing Activity-Based Costing produces more accurate and efficient production cost calculations and supports competitive pricing. In conclusion, the implementation of Activity-Based Costing and compliance with international export standards have been proven to improve cost efficiency and strengthen Hapsari Cookies' global competitiveness.

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Journal Info

Abbrev

IJCSL

Publisher

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

International Journal of Community Service Learning is a scientific journal Community Service published by Universitas Pendidikan Ganesha. This journal is published 4 times a year, ie in February, May, August, and November. The article was published on the results of community service related to ...