Jurnal Akuntansi dan Ekonomika
Vol 16 No 1 (2026): Jurnal Akuntansi dan Ekonomika

Pengawasan Digital dan Sosial Media Tax Shaming dalam Membentuk Kepatuhan Pajak Sukarela

Faradisty, Astrid (Unknown)
Ramaiyanti, Sinta (Unknown)
Humairoh, Fitri (Unknown)
Aprilina Tarigan, Mida (Unknown)



Article Info

Publish Date
20 Jun 2026

Abstract

This research examines the influence of digital tax oversight and social media tax shaming on the voluntary tax compliance of Generation Z in IndonesiaEmploying a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 207 Generation Z respondents via online questionnaires using a 1-4 Likert scale. The results indicate that digital tax oversight has a positive and significant effect on voluntary compliance. Crucially, social media tax shaming exhibits a higher t-statistic value than formal oversight, suggesting that Generation Z is more susceptible to social pressure from digital communities than to formal authority threats. Theoretically, this study extends the Slippery Slope Framework by integrating horizontal monitoring as a new determinant of tax morality. Practically, the tax authority is advised to adopt digital reputation-based communication strategies to engage younger taxpayers.

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