<![CDATA[This study investigates tourist satisfaction regarding the language proficiency and service quality of tour guides in Lovina, Bali. Using a mixed-method approach, data were collected from 27 international tourists through questionnaires and semi-structured interviews. The findings of this study indicate that most tourists were satisfied with both the language proficiency and service quality of tour guides in the Lovina area. The questionnaire results showed that 86.11% of responses related to language proficiency fell into the “Agree” and “Strongly Agree” categories, suggesting that tourists generally perceived the guides’ English skills as clear, professional, and effective. Key strengths included fluency, appropriate vocabulary, correct grammar, and the ability to adapt communication to different cultural backgrounds. Similarly, the majority of responses with total 89.74% about service quality were in positive category. This suggests that most participants viewed the tour guide service quality in Lovina as good and meeting their expectations. The findings indicate high satisfaction levels, particularly in aspects such as timeliness, professionalism, friendliness, responsiveness to tourist needs, clarity in delivering information about attractions, and the cleanliness and upkeep of tour vehicles and equipment.]]>
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